For the logotype, I aimed to infuse a playful charm, drawing inspiration from the fresh lettuce that adorns their signature burgers. The result? A wavy design that mirrors the same joy and zest found in their food. In crafting the new environment, I envisioned a space brimming with youthful energy, perfectly suited for their location adjacent to a bustling university campus. Every element was carefully curated to reflect the lively spirit of Lulu's Burgers.